Which Components are Involved in Search Engine Marketing?

Although you might be under the common misconception that search engine marketing and SEO are the same things, you should know that this simply isn’t true. Search engine optimization is a part of search engine marketing, but there are a lot of other aspects in SEM as well. Basically, SEM involves using all of the resources that are available to you through search engines to promote your site. Combining several of these resources and working with the large search engines is a great way to increase your page views, so this might be a topic that you will want to learn a little bit about.

Search Engine Optimization

As one of the most well-known aspects of SEM, search engine optimization is essential. Basically, it involves adding meta tags and content to your website so that it can be easily found and indexed by search engines. It also involves making sure that your site is the best of the best and creating and earning backlinks from reputable pages. A good SEO campaign can take up to six months or more to really take off, but it is worth it in the long run. Eventually, it becomes the most cost-effective form of advertising, and it can be relatively easy to maintain once you boost your rankings to the top 10. It can also help you bring in immense amounts of traffic.

Paid Advertisements

Have you ever seen the paid advertisements on your favorite search engine websites? Many of these ads show up on the upper left-hand corner of the page, but you can also find them elsewhere. If you have seen them, you have seen search engine marketing in action. Many of these advertisements are purchased on a pay-per-click basis; this means that you only pay for the ad if someone clicks on it, which means that you only pay when you get an actual lead. This can be a wonderful way to bring in traffic, and it can work well in the short-term while you are working on your search engine optimization campaign.

Paid Listings

Similar to paid advertisements, paid listings on search engines allow your site and its description to pop up at the top of the page and above the other search engine listings when someone enters a keyword that is related to your site into their favorite search engine. Although this doesn’t command as much attention as having organic, natural top listings, it can help command attention to your site while you are putting your SEO together.

Search Engine Directories

Some search engines feature directories that allow users to seek out sites in their favorite niches. You do have to pay for these listings in many cases, but it can be worth it. It’s a great way to bring in natural traffic from people who are looking for sites that are similar to yours.

These are a few major types of search engine marketing, but you might want to check Marketing Unfolded blog for the latest strategies and offers. By working with these moguls, you can help bring a substantial amount of traffic to your site.