Take your business to the next level through lead generation. Great marketing and lead generation are almost synonymous, but they are so much more than that. If you’re the kind of business owner who is always on the lookout for ways to grow your company faster, you’ll love this list of tools and services that will help you do just that.
Create A Great Website
Creating a great website is one of the most important things you can do as a small business owner. If people can’t find you when they are looking for you, they may not bother to look any further and will just look in the wrong place. Visitors to your site will be much more likely to stay on your site if they like what they see and they are guided directly to your product or service.
To get the full impact of your site, use a combination of photography, illustrations, and graphs to make your site visually appealing. You’re also going to want to make sure that your site is easily searchable and offers easy and quick access to all of your key information.
Use Interactive Marketing
Marketers who use keyword research and Google trends to generate leads and customers will know that traditional advertising is experiencing a decline. Google reports that less than 25% of its search volume is from ads, with the majority of clicks happening from organic content.
If you are having difficulties getting traffic to your website, or you want to try a different strategy for increasing your site’s authority and search ability in lead generation service.
Be Visible In Google Maps
If you operate out of a home or small business, you are probably not ready to have a lot of clients or customers knocking on your door. Fortunately, Google Maps provides you with the ability to make your location visible to the entire world, which will help you get more leads and customers.
By tapping into Google Maps’ search functionality, you can overlay your location within the map, which will help your visitors find you if they are looking for a specific location.
Be Reliable And Trustworthy
If you are marketing online, your brand is essentially hung on your reputation for being reliable and trustworthy. These are two qualities that Google looks for when ranking results, so making your website reliable and trustworthy will help you get more web traffic and conversions.
Google also reports that site speed and load times are important for users, so if you are experiencing slow page times or a wonky map, users may be put off from visiting your site. To improve your site’s loading time, use an optimization service, like Great Lakes SEO, which can check your site for speed and issues and then automatically fix them.
Offer A Variety Of Options
On a small business’s budget, you may want to consider outsourcing lead generation to a professional lead generation company. While it is always tempting to throw some money at the problem, doing so could mean far fewer leads and customers. Quality leads and customers can be had at a much lower cost than hoping that some random person in their bathrobe will show up at your door.
When looking into outsourcing, make sure that the lead generation company you choose can give you a variety of options so that you aren’t just limited to lead-generation services.